Accurate Mobile Indoor Positioning Industry Alliance, Called In-Location, to Promote Deployment of Location-based Indoor Services and Solutions

Aug 27, 2012
 

Espoo, Finland 2012/08/27 - Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.

The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.

Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.

Alliance members are encouraged to execute their own pilots and present their data to the Alliance. The primary solutions will be based on enhanced Bluetooth® 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for the Alliance’s efforts.

Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.

The Alliance says: “The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for in use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.”

Patrick Connolly from ABI Research says: “The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions.”

Symmetry Electronics is an authorized distributor of Nordic and Dialog Semiconductor products.  Visit SemiconductorStore.com for more information.

About the In-Location Alliance

The In-Location Alliance was formed by 22 Member companies, including Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. The In-Location Alliance is open for any industry member, who is ready to further investigate business opportunities in indoor location based services and see value and benefits in industry collaboration.About the In-Location Alliance

Nordic Semiconductor 
Nordic Semiconductor is a global leader within ultra-low power (watch battery) wireless technology, a field it pioneered. Today the company is also an associate member of the Bluetooth SIG and member of the SIG’s Board of Directors. Nordic contributed decades of core expertise in ultra-low power wireless to the development of Bluetooth low energy wireless technology – the hallmark feature of the latest Bluetooth v4.0 specification.
   
Dialog Semiconductor 
Dialog Semiconductor plc creates low-power, energy-efficient, highly integrated, mixed-signal circuits optimised for personal portable, short-range wireless, lighting, display and automotive applications. Our power management and wireless products are used by leaders in Smart-Phones, Tablets and other high growth segments. The company provides flexible and dynamic support, world-class innovation and the assurance of dealing with an established business partner. The company is headquartered near Stuttgart with a global sales, R&D and marketing organisation. We are one of the fastest growing European public semiconductor companies. The company is listed on the Frankfurt (FWB: DLG) stock exchange and is a member of the German TecDAX index.
  
  
  
  
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Written By: Michael Venezia
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