Symmetry Electronics and Lattice Semiconductor Announce Signing of Distribution Agreement
Los Angeles, CA - August 25, 2015 – Symmetry Electronics, a worldwide leader in wireless, video, and embedded connectivity distribution, and Lattice Semiconductor Corporation (NASDAQ: LSCC), the leading provider of customizable smart connectivity solutions, announced the signing of a new distribution agreement for Symmetry to offer the full line of Lattice products. This agreement follows Lattice’s acquisition of Symmetry supplier Silicon Image in March 2015.
Lattice Semiconductor offers smart connectivity solutions by bridging the gap between programmable connectivity and wired and wireless connectivity. The MHL®, HDMI®, and 60GHz millimeter wave RF expertise gained in the Silicon Image acquisition pairs brilliantly with Lattice’s innovative FPGAs, featuring smaller packages, lower power requirements, and lower cost. Instead of a waterfall process to slim down from the needs of the highest-end, most complex architecture, Lattice focuses on building more efficient FPGAs and scaling up as necessary. This new breed of FPGAs offer a new option to customers who might not realize their designs could benefit from an FPGA, often due to the traditional limitations of size, complexity, and cost.
“We are thrilled to partner with Lattice Semiconductor and offer Lattice’s smart connectivity solutions,” said Gil Zaharoni, founder and CEO of Symmetry Electronics. “Combining Lattice’s exceptional connectivity products and Symmetry’s technical support will allow Symmetry to continue providing first-rate connectivity solutions to our customers.”
“The Lattice FPGA products are small, fast, and easy to use. The programmable USB Type-C connector device is a great example of combining programming flexibility with the latest USB connectivity standards,” said David Beck, Symmetry’s VP of Marketing. “Most engineers assume that a small microcontroller is their only option for including simple programmability. We want to show engineers that using Lattice FPGAs provides a flexible, low cost hardware solution.”
About Lattice Semiconductor
Lattice Semiconductor is the global leader in smart connectivity solutions, providing market leading intellectual property and low-power, small form-factor devices that enable more than 8,000 global customers to quickly deliver innovative and differentiated cost and power efficient products. The Company’s broad end-market exposure extends from consumer electronics to industrial equipment, communications infrastructure and licensing.
Lattice was founded in 1983 and is headquartered in Portland, Oregon. The Company acquired Silicon Image in March 2015, which is a leader in setting industry standards including the highly successful HDMI®, DVI, MHL® and WirelessHD® standards.
About Symmetry Electronics
Founded in 1998, Symmetry Electronics Corp. is a supplier-authorized, global distributor specializing in wireless, video, and embedded semiconductors and modules. Symmetry provides sales, logistics, design, and manufacturing support from its headquarters in Southern California’s Silicon Beach, local field offices, and informative ecommerce website, www.SemiconductorStore.com. Symmetry Electronics is ISO9001:2008 certified and supports its customers with factory trained FAEs, deep inventory, and product selection expertise. For more information on Symmetry Electronics or to view their complete line card, visit www.SymmetryElectronics.com/.