Symmetry Electronics, a distributor of semiconductors and cutting-edge electronic components, has launched SemiconductorStore.com, an e-commerce platform focused on new technologies. Symmetry intends to use SemiconductorStore.com as a conduit between the thriving electronics designers located in North America and the rapidly-groing foreign manufacturing base in Asia, Europe and other overseas markets. The website permits its users to review data sheets and to order development boards and evaluation kits to fully assess new products prior to introducing them into complex and expensive manufacturing processes. The site will also assist its customers in locating niche technologies by analyzing individual supplier traffic with WebTrends Point-of Sale (POS) software and profile development tools to target buyers with specially-designed product offerings and other useful technology. SemiconductorStore.com will be supported by Symmetry’s distribution services including logistical expertise, inside and field sales support, field application engineers, and marketing efforts to customers seeking out relatively new technologies. “SemiconductorStore.com reflects the fact that the U.S. market continues to lead the world in design capabilities, but relies upon the extreme demand of global suppliers to utilize these leading-edge technologies,” says Patty Steiman, vice president at SemiconductorStore.com. “While other electronic eMarketplaces fail to grasp the potential of niche products with specialized applications, we believe that these highly advanced technologies will be at the forefront of a market preparing for a dramatic rebound,” she says.

Written By: Patty Steiman
VP Operations
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