Nordic Semiconductor and Key Partners Demonstrate Diverse Range of ANT+ and Bluetooth Low Energy ‘appcessories’ at MWC 2013

Feb 25, 2013
 
Barcelona - Ferbruary 25, 2013 - Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE: NOD) today announces demonstrations of its own sample applications and partners’ products––in health, smart home, security, sports & fitness, location tracking and other sectors––that the company is showing on the company’s booth (Hall 6, stand 6C70, the Norwegian Pavilion) at Mobile World Congress 2013.
    
Nordic’s own sample applications provide designers with an ideal starting point and ready-built design framework to accelerate development of ANT+™ and Bluetooth® Smart applications and accessories. In addition, partner companies’ demonstrations include Nordic ANT+ and Bluetooth Smart-powered applications that will enable designers to take advantage of a huge new market for “appcessories” – an accessory paired with an “app”.
   
The latest smartphones from major manufacturers incorporate chips and software supporting ANT+ or Bluetooth v4.0 (which includes Bluetooth low energy as a hallmark element) that can communicate with ANT+ peripherals or Bluetooth Smart devices. This functionality promises many new opportunities for compact wirelessly-connected products powered by coin cell batteries such as handset accessories, sports & fitness monitors, and healthcare sensors. (See “About ANT/ANT+” and “About Bluetooth low energy wireless technology, Bluetooth Smart, and Bluetooth Smart Ready” below.)    

Companies partnering with Nordic at MWC include:

  • Stick-N-Find Technologies
  • North Pole Engineering
  • National Electronics & Watch Co.
  • Mio Global
  • Laird Technologies
  • Insight SiP
  • HMM Group Germany
  • Dayton Industrial
  • Belwith Products

Telit Wireless Solutions is also exshbiting at MWC 2013.

Nordic will also demonstrate and display products from other customers and partners including Primax, Wahoo Fitness, Dexcom, Semilink, Casio, Joybien, Relight Technology, IDT, Ardi, 4iiii, Hosiden, Braveridge, and Fujitsu.

The sample applications are based on Nordic's market-leading ANT chips, Nordic’s µBlue™ nRF8001 Bluetooth low energy single-chip connectivity solution (see “About nRF8001/2” below”), and nRF51 Series multiprotocol SoCs. The nRF51 series SoC architecture is designed specifically to minimize average current consumption and enable single-chip implementations of a wide range of wireless applications (see “About nRF51 Series” below).

“A key focus for Nordic and its valued design partners is leveraging the power of the smartphone and tablet computer to support a wide range of appcessories wirelessly linked to mobile devices using ANT+ and Bluetooth low energy technology,” says Geir Langeland, Nordic Semiconductor’s Director of Sales & Marketing. “And Mobile World Congress in Barcelona is the perfect event for Nordic to demonstrate - with the help of these leading companies - a diverse range of early commercial products targeted at the mobile sector. But even thought these products span health, smart home, security, sports & fitness, location tracking and more, they are just an tiny example of what will be possible with these technologies.”

µBlue™ is a trademark of Nordic Semiconductor.

Symmetry Electronics (and its e-commerece division: SemiconductorStore.com) is an authorized distributor of Nordic Semiconductor, Fujitsu Semiconductor America, North Pole Engineering and Telit wirless Solutions products.


Written By: Michael Venezia
WEB Marketing Specialist
(866) 506-8829

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