Bluegiga targets high-end Bluetooth Stereo embedded markets with apt-X audio codec

Sep 9, 2008
 
CTIA Wireless I.T. & Entertainment 2008 [September 9, 2008] APT (Belfast, N. Ireland), the audio processing technology specialist, today announces further industry endorsement of its low-latency apt-X audio codec technology for high quality stereo over Bluetooth wireless applications with news of a licensing partner agreement with Bluegiga Technologies Ltd. (Espoo, Finland), the world's leading provider of Bluetooth OEM modules. Bluegiga will offer the apt-X audio codec technology developed by APT to maximize the streaming stereo performance of the Bluegiga WT32 Bluetooth Audio Module across a range of OEM applications, including high-end Bluetooth A2DP stereo headsets, wireless speaker systems and iPod speaker-dock wireless adapters, and the latest Bluetooth enabled portable media players and music phones. Commenting at CTIA Wireless I.T. & Entertainment on the downstream benefits of the apt-X featured WT32 module to the end-customer, Tom Nordman, Bluegigas Vice President of Sales and Marketing said, Bluegiga's audio modules are designed to ensure that OEM customers enter their markets on time and in budget with superior products with value-add features. Now, with the higher quality audio afforded by the apt-X codec, our WT32 Bluetooth Audio Module can stream the best possible Bluetooth A2DP stereo audio experience the famous apt-X codec is a key differentiator given todays raised expectations for high-definition sound. Launched last year at Embedded Systems Conference in Boston, the Bluegiga WT32 module is the latest generation plug-and-play Bluetooth 2.1 + EDR compliant embedded systems solution that combines with Bluegiga iWRAP firmware flexibility to facilitate wireless, secure and standard-based Bluetooth wireless connectivity. The WT32 addresses new and existing embedded systems applications with minimal development and manufacturing effort. Potential applications for the WT32 include Bluetooth enabled hands-free headset kits for drivers and motorcyclists, and two-way radio handsets for push-to-talk over cellular (PoC). "Bluegiga clearly recognizes the phenomenal pent-up market demand for outstanding audio quality over Bluetooth A2DP, said Stephen Wray, VP Licensing, APT. The option to go with apt-X audio codec technology is exactly what Bluetooth integrators have been waiting for. Listening demonstrations confirm that Bluetooth stereo with apt-X realizes the theoretical maximum sonic performance of Advanced Audio Distribution Profile, whereas Bluetooth with entry-level Sub-band Codec technology struggles to impress. Apt-X is now available for Bluegigas OEM modules, wireless stereo and streaming audio designers can move quickly to offer the full advantages of Bluetooth. APT recently won a prestigious Queens Award for Enterprise, the second such award in the companys history. Bluegiga was ranked as the second fastest growing Finnish technology company by Deloittes Technology Fast 50 competition in 2007. Demonstrations of Bluegigas WT32 Bluetooth Audio Module featuring APTs apt-X audio codec will be held during CTIA Wireless IT & Entertainment 2008 in San Francisco, September 10-12. About Bluegiga Technologies Ltd. Bluegiga Technologies is the world's leading provider of Bluetooth-based Access Solutions and Bluetooth OEM modules. The company was founded in 2000 in Finland and has a sales office in Boston, MA, USA. Bluegiga has an extensive network of qualified distributors and value-added resellers in more than 50 countries. Bluegiga is the innovator of Bluetooth multi-radio access server products and its OEM module offering has seamless co-existence with other wired and wireless technologies; BluRoam, the unique roaming technology for Bluetooth devices and iWRAP, the easy-to-use Bluetooth control interface. Bluegiga and its expertise in the Bluetooth technology, has been a contributing member of the Bluetooth Special Interest Group since the company was founded. For additional information, please visit www.bluegiga.com About APT Formed in 1989, APT provides industry-leading audio processing technology solutions to the broadcast industry and to consumer electronics manufacturers. The companys apt-X audio codec technology has earned a reputation throughout the audio industry as the ultimate high-quality, low-delay audio data compression technique available. APT has two business divisions: Broadcast (audio codec equipment) and Licensing (technology licensing). APT hardware is sold to radio broadcasters, telecoms operators and professional recording studios; apt-X technology is licensed for use in high-quality audio devices, including portable multimedia players and music phones, Bluetooth stereo headsets, and wireless microphones. Headquartered in Belfast, Northern Ireland, APT has direct sales offices in Japan, Germany and the USA. APT also maintains a network of specialist distribution partners in over 30 countries throughout Europe, North America and Asia. More at http://www.aptx.com About Bluetooth wireless technology Bluetooth wireless technology is the global short-range of wireless standards for personal connectivity from a wide range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths:-a small-form factor radio, low power, low cost, built-in security, strength, accessibility, and ad hoc networking abilities. There were more than one billion installed Bluetooth devices at the end of 2006, making it the only well-known choice for developers, product manufacturers, and consumers worldwide. The Bluetooth word, mark, and logo are registered trademarks and are owned by The Bluetooth SIG, Inc. Contact: Mikko Savolainen E-mail: mikko.savolainen@bluegiga.com

Written By: Kristy Tantillo
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