Announces a Redesigned and Improved eCommerce Platform

Feb 6, 2008
Hawthorne, CA, February 6, 2008 – announced today that the redesign of their Award-Winning electronic component procurement and research site is complete and out of beta testing. SemiconductorStore is the eCommerce division of the design-oriented electronic component distributor, Symmetry Electronics, showcasing their suppliers and technologies in a way that has never been done before. “We’ve worked hard at making numerous additions and improvements to the site, with our customers and the overall customer experience in mind,” said Richard Judy, Director of Web Marketing for Symmetry/SemiconductorStore. “We took customer feedback and analytics data into consideration and produced what we feel is a much improved site.” Most immediately noticeable of the enhancements are a new shopping cart allowing for an easier and faster checkout process, the addition of thousands of new products, and more product information than ever before. Since its inception in 2004, SemiconductorStore has been tirelessly improving its product mix and user interface to provide its engineering and purchasing customers with the best online research and buying experience available in the industry. This most recent redesign effort comes on the heels of SemiconductorStore being recognized by the National Electronics Distributors Association (NEDA) for a 3rd year in a row with their Gold Achievement Award. SemiconductorStore, like Symmetry, has a focused line card that specializes in Wireless, Audio/Video and Embedded components. About SemiconductorStore SemiconductorStore quickly established itself within the engineering community by helping to change the way that engineers, component buyers and engineering students research and buy electronic components online by providing them with the most detailed product information available on the web as well as support tools and instant access to millions of parts. SemiconductorStore is the eCommerce division of Symmetry Electronics Corporation, a global leader and design-oriented, franchise-authorized distributor of electronic components. By utilizing Symmetry’s experience and capabilities, SemiconductorStore is providing outstanding service and support, in addition to great products, to every one of its customers. About Symmetry Electronics Founded in 1998, Symmetry Electronics is a design-oriented, franchise-authorized distributor of electronic components specializing in serving the Audio/Video, Wireless and Embedded markets. Symmetry Electronics is ISO 9001:2000 certified and serves a worldwide customer base with particular emphasis on North and South America. Combining the service and support of a traditional distributor with the ease and convenience of 24/7/365 research and procurement through our eCommerce site, SemiconductorStore, Symmetry Electronics is developing new ways to service the needs of our customers. For more information on Symmetry Electronics, its suppliers or products, please visit or for 24/7 research and procurement online.

Written By: Richard Judy
Director of Web Marketing
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