Symmetry Electronics Signs Distribution Deal with Silicon Image

Oct 10, 2007
 
Hawthorne, CA, October 10, 2007 – Symmetry Electronics announced today that it has signed an agreement to add Silicon Image’s full line of high-speed digital interfaces to its focused yet expanding portfolio of products. Under the terms of the agreement, Symmetry Electronics is authorized to market and promote Silicon Image’s products throughout North and South America as well as through its award-winning eCommerce site, SemiconductorStore.com. Silicon Image’s product offerings include SteelVine high-bandwidth storage controllers and bridges, VastLane HDMI and DVI switches, transmitters and receivers, and PinnaClear highly integrated, single chip video processors. “Adding a market leader such as Silicon Image allows us to expand our video portfolio with a supplier who is helping drive standards for digital content delivery, storage and presentation,” said David Beck, Director of Technical Marketing for Symmetry Electronics. “This relationship will allow us to add more value to our existing customer base by offering the latest solutions for high definition content.” Silicon Image has established itself as a leader in providing high bandwidth semiconductors for secure distribution, presentation and storage of High Definition content to the Display, Consumer, PC and Storage markets. Their innovative digital interconnect technology is setting standards in the DVI, HDMI, UDI and Serial ATA formats. “Silicon Image is excited to be partnering with Symmetry Electronics and to be featured on their e-commerce site, SemiconductorStore.com,” said Sal Cobar, Vice President of Worldwide Sales for Silicon Image. “Symmetry is well respected and highly-regarded in the Americas. I’m confident our relationship will help us deliver enhanced satisfaction and yield increased demand from our distribution customers in these important regions.” About Symmetry Electronics Founded in 1998, Symmetry Electronics is a design-oriented, franchise-authorized distributor of electronic components specializing in serving the Audio/Video, Wireless and Embedded markets. Symmetry Electronics is ISO 9001:2000 certified and serves a worldwide customer base with particular emphasis on North and South America. Combining the service and support of a traditional distributor with the ease and convenience of 24/7/365 research and procurement through our eCommerce site, SemiconductorStore, Symmetry Electronics is developing new ways to service the needs of our customers. For more information on Symmetry Electronics, it’s suppliers or products, please visit www.symmetryelectronics.com or www.semiconductorstore.com for 24/7 research and procurement online. About Silicon Image, Inc. Headquartered in Sunnyvale, California, Silicon Image, Inc. is a leader in driving the architecture and semiconductor implementation for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI™ and Serial ATA, leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. With a proven track record of improving cross-product interoperability, Silicon Image has shipped more than 100 million HDMI/HDCP and DVI/HDCP semiconductor solutions. In addition, Silicon Image offers one of the most robust and comprehensively tested technology platforms in the consumer electronics industry through the Simplay HD™ Testing Program of Simplay Labs. Simplay Labs, LLC, a wholly-owned subsidiary of Silicon Image, is a leading provider of testing technologies, tools and services for high-definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is the leading provider of semiconductor intellectual property solutions for high-definition multimedia and data storage applications. For more information, please visit www.siliconimage.com. All trademarks or registered trademarks are the property of their respective companies. CONTACT: Richard Judy 310-536-6190 x217 Symmetry Electronics richardj@symmetryelectronics.com
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